My personal mission statement

A note of clarity

To have something in your pocket you can always refer to when you need guidance- a little note of clarity that keeps you on track- is something we all wish for. 

As kids, our parents and guardians provided this. But as we grow older, we open ourselves up to the many voices out there in the world which distract us continuously from our inner truth and bring confusion.

Over the course of the last 3 and a half years, I have been blessed to help many entrepreneurs focus on their inner guidance. One of the goals of this work is a personal mission statement.

Such a statement is much more than a plaque on office walls or a message on your website. It is the foundation that holds your work in place. It aligns what you do with who you are while making it amply clear to the world what you are here to give- why you matter.

A lost art

Finding and writing your mission statement is a lost art. One that requires dedication and sheer will, but it is possible for anyone. 

In this thought nugget, I would like to share 5 points that can help you get started with yours:

A mission statement…

…is always built on your core truth: What is your personal central conviction?
…is always short and easy to understand. Confusion is the enemy.
…makes it clear what human value you are here to give.
…makes it clear who this value is for: Who will benefit the most from it?
…is unchangeable. Even as times change, your mission statement doesn’t.

Let’s use my personal mission statement as an example:

I guide people to recognize their inner truth and apply it in their work so they can find fulfillment and serve their value to those who need it most.”

1. Core truth: My conviction is that our potential is our story. We must own it.

2. Simplicity: The statement is one sentence long and worded in plain English.

3. Value given: Guidance towards self-ownership.

4. Value receiver: Those who seek fulfillment and purpose in their work.

5. Permanence: All of my work will always be about this statement.

Emotional attachment to a mission statement is of extreme importance. If your heart does not rejoice at the sight of it, you need to dig deeper. After all, the mission statement is your deepest desire made visible through words.

If you want to start unearthing yours, reply to this email or schedule a call to find out what it takes to get to a level of clarity and focus that will lead to fulfilling, Happy Work.

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Olivier Egli 

Listen to our latest podcast episode → Do Happy Work 

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