Having a mission and using it is a proven way to tap into your full potential. These 6 important steps can help you shift towards becoming a unique, purposeful brand that is successful and makes a difference.
1. RETHINK SUCCESS
It’s easy to confuse success with financial wealth. Success is the satisfaction of being able to act according to your beliefs and mission and to bring value to people’s lives. Wealth can be the consequence of this. Defining success by how much money you make or don’t make will lead to stress, gimmicky marketing tactics and price wars that are short lived and futile.
2. REFRAME YOUR BELIEFS
You were born with a unique set of beliefs, but as life went on, you traded them for others. Take some time off and find out what your unshakable core beliefs are, and what beliefs were pushed onto you from external sources that are fogging your thoughts and actions. This will create clarity and increase your confidence in the decisions you make.
3. ASK THE ULTIMATE QUESTION
Stop asking “WHAT do we do and HOW do we do it?” and start asking “WHY are we doing it?” Find an honest reason for running your business that feels so right you would be comfortable wearing it on a T-shirt. Take your time until it feels right. Then move forward and proudly share it with the world.
4. REDEFINE YOUR CUSTOMER
A mission-based business does not have customers or employees. It has fans. Do you have real relationships with your fans, or do you hold people hostage through price, products, promises? People should not be treated as opportunities to increase your bottom line. Invest in building true relationships with your fans, so that they will share the love they have for your brand with others, and make even more connections.
5. BUILD YOUR BONFIRE
Your business should be a place of comfort where everyone gathers to feel safe. Look at all areas of your business and analyze where you can improve this sensation to make people feel cared for, valued and inspired.
6. LOOK INTO YOUR FUTURE
With a mission in your pocket, define a vision for success in 3 years. What is the impact you want to have through your business? Don’t limit this to a number. Make it a feeling that fuels a fire that you and your team are willing to fight for. Focus on making an impact versus a dollar. Remember what your new definition of success is.